Tuesday, October 18, 2016
A Rarely Considered Way to Gather New Customers
A strong customer base is something that small businesses always try to develop. Regardless of the methods that are used, it is hard for them to gather a lot of new clients. One method can be an array of different marketing techniques. Cold calling on potential consumers is another. You can even use direct mailings to potential client’s homes. Many businesses have untapped resources though. They fail to recognize the potential of the current customer referral. Customer referrals, if used in the correct manner, can become the backbone for your business development plan. The best way for you to advertise is through your clients who are currently very happy with you. If you can find a way to generate referrals through your current customers, you will be able to drastically grow the amount of new customers you develop. An efficient method to do this can often be the difficult part to figure out. By using your head you can really think of some great ways to generate referrals from your good customers. One of the best ways is to offer a bonus or special offer to any new customer that is generated as the result of a referral. The perk can be given to the referrer and the referred. You can offer your existing customer a $10 bonus, for example, while offering the same bonus to the person they are referring. The added costs is really the only realistic draw back to this type of technique. The normal cost of a new customer is something you must weight though. What was the amount of time you used to get this new client? How much money to you spend on the marketing developed? Spending time and developing marketing both end up costing you some money. Spending money on these methods usually doesn't cost any more or less than offering a bonus for referrals. Do not forget that this referral bonus is mean to bring in a new customer, but also makes your current customer base more pleased with you.