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Wednesday, April 30, 2014

Your Marketing Plan and Social Marketing

The constant struggle to keep an edge over the competition is being fought by most businesses. Many of the things you do are able to be duplicated by your competition. They can display the same marketing as you, open locations close to yours, and copy products and services you offer. If you want to stay ahead of them in your line of business the only true way to do so is by social marketing.

A few different techniques are combined into one with social marketing and this allows it to be a consistent method. Most people hear social marketing and think that it directly correlates with marketing done through social media. This is a common mistake. The type of marketing they are thinking of is really named social media marketing; something different. Social marketing is not tied to being done solely online.

The main concept of social marketing revolves around the relationship you and your business has with customers. This relationship needs to be nurtured in every way possible. It could be done through face to face visits and meetings. Keeping in touch can also be done online with social media sites and e-mail. Take is on a case by case basis so you can determine which of these methods is best.

As long as you continue to nurture the customer relationship, the rest almost takes care of itself. It will lead into the latter half of this marketing method; the customers telling others about you and your company. If they are happy with your business, then they will tell others in their life about you. This will lead to many referral sales opportunities. Your job will then be to make sure each referral becomes a sale.

The best part about social marketing is that it has no cost. It is a type of marketing that has been done since the beginning of organized business. Up until recently it never had a name for everyone to refer to. Social marketing should be at the center of your business marketing plan since the only cost involved is some extra effort on your part.


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Thursday, April 24, 2014

Tips For Conducting Great Giveaways For Your Business

Conducting giveaways is one of the best ways for you to gain extra customers for your business, as giveaways are a means for you to sacrifice a small amount of inventory or time for a lot of extra exposure; before you try doing a giveaway for your business, however, it will be important that you pay attention to a few things that will go into making this giveaway successful.

One of the biggest mistakes businesses tend to make when doing a giveaway is giving away something that is easy or convenient for them, rather than making sure they are giving away something customers will actually want; instead of giving away something that will stir up no desire in the hearts of customers and potential customers, you should view the giveaway as an investment, or as advertising, and expand your budget accordingly to give customers something they will want.

Another key to making your giveaway successful will be doing a giveaway that calls on your customers to participate, but realize that this does not mean you need to make their participation difficult; when doing a giveaway, always aim to make the participation aspect fun and easy, as this will make it much more likely that people will take time and effort to participate in the contest.

And finally, you should understand that getting people to help you spread the word about the contest itself will be a huge key to making the giveaway successful, and you will need to make sure you are taking the right steps in order to cause this to happen; the best way to get people to spread the word about a contest is to make this part of the contest itself, where entries are given into the contest for using social media (or other means) to let people know about the contest itself!

When you run a contest for your business by taking these steps, you will find that lots of new customers are coming your way, and that the inventory and time spent on these contests are absolutely worth it!


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Tuesday, April 22, 2014

Tips For Networking For Business The Right Way!

Networking will be among your most valuable tools when you are trying to get ahead in business, but in many circles these days, "networking" has gotten a bad name - and of course, the reason why it has gotten a bad name is because people have gone about networking the wrong way! If you want to use networking to help you move ahead in business, you not only need to know what it takes to network; you also need to know what it takes to network the right way.

One thing that has caused networking to get a bad name lately is the bad name that has been created by salespeople; rather than being seen as people who truly believe in their products and want to help others, salespeople are seen as people who will do anything to convince others to buy something so they can make a quick buck. This perception has put many genuine salespeople in a position where it is difficult for them to convince people that they truly are genuine, and networking has followed suit; most people - rather than networking in order to get to know others who they can help, and who can also help them - end up networking with only one idea in mind: "How can these people help me get ahead?" This leads people to immediately put up their guard when they perceive that someone is "networking" with them, as they assume that the person is trying to "use" them.

In order to network the right way, you need to reach a point where you truly and genuinely care about the people with whom you are coming in contact - a point where you are not only hoping that these people can help you get ahead, but where you are also hoping you can help these people in turn!

When you approach networking in this manner, your true intentions will shine through, and rather than putting up their walls when you try to approach these people, they will greet you with open arms, ready and willing to help you succeed!


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