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Saturday, May 07, 2016

How To Make Your Customers Feel Important

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If you are a business owner, it will be easy for you to look at your customers as nothing more than dollar signs, but while it is true that the primary function of your customers - as far as your business is concerned - is to bring in money for you, it is also true that your customers are unlikely to remain your customers (and are unlikely to keep bringing you those dollars!) if you do not treat them valuably.

Most business owners know that, generally speaking, ninety per cent of a company's business will come from ten per cent of its customers (in other words - there is nothing more valuable to a company than its loyal customers!), and this is exactly why it is so important that you treat your customers as if they are more important to you than the simple value of their money; as you are find ways to make your customers feel valued, you will create more and more loyal customers, and this will bring more and more money your way.

Making your customers feel like you care about them is one of the best ways to make your customers feel important; if you have a storefront, one of the best ways to do this is to start learning the names of your customers so that you can greet them by name when they enter your store - and you will also want to chat with them whenever they are in the mood to chat, as this will allow you to get to know more about them, and will give you things that you can ask them each time they come shopping at your store.

And if you create a rewards program, or a frequent shopper program, this can be surprisingly effective; create an email list (or a special section on your website) for "members," and give these members special coupons, and even notify them early of special deals and promotions that they can take advantage of.

There is so much more to running a successful business than simply providing a good product or service - and once you begin to make your customers feel important, you will be one step closer to this "so much more," and to the success that it brings.

Tips For Having Fun At Work

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Most people dream of working a job that they truly enjoy, and one of the reasons why they "dream" of this is because the job they actually work does not fit this bill. But even though there will always be certain things in your job that you do not especially enjoy, this would also be the case even if you landed your "dream" job, and once you realize this, it is easy to also start realizing that you can have fun in whatever job you work, as long as you decide to have fun and enjoy it - and in fact, you will also start to find that the more fun you have at work (the more you enjoy work!), the more productive you will be!

Having fun at work can be as simple as trying to start building relationships with your coworkers; lots of people go to work, do their work, and go home, without ever making an effort to get to know those around them, but when you become friends with your coworkers, going to work and seeing them each day will become much more enjoyable.

Having fun at work can also be as simple as doing things at work that you enjoy; for some people, this is listening to music, for others it is taking short breaks to work on a crossword puzzle, and for others it is simply getting up every once in a while and going for a walk.

And finally, having fun at work is usually as simple as working as hard as you can; when you make it your goal to truly work hard, you will start to feel much more fulfilled with your job, and this will in turn make your job a whole lot more enjoyable.

It is certainly easy to complain about your current job while you wait for that "dream job" to come your way, but it is nearly as easy to turn your current job into everything you wish for that dream job to be - and it is also much more rewarding!

Friday, May 06, 2016

Tips For Releasing Press Releases To Help Your Business

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One of the biggest keys to success when you run a business will be figuring out all the little things you can do to bring more customers your way and to give you an edge over your competitors; of course, the list of "little things" you can tackle in order to accomplish this is extensive, and perhaps you even have some things of your own that you have found work for promoting your business - but one thing that you may have been overlooking is the value of releasing press releases to help your business.

The first thing for you to be aware of when it comes to releasing press releases is the fact that you cannot simply do this for every little thing that goes on with your business; however, if your business is launching some sort of new product - or, even if your business is not launching something new, but something noteworthy has happened in the area of business you operate within, and you are able to write a press release regarding this new development, and can put the press release under the name of your business - this will give you a great opportunity to release a press release.

Now, understanding some of the finer points about writing a press release will also be important; before you write a press release yourself, you should take the time to read through a number of other press releases to get a feel for the manner in which they are worded and the typical length and pace of these press releases. And of course, there is no need to shy away from hiring someone else to write the press release for you if you are not absolutely positive you can do a terrific job; after all, people will associate your press release with your business, and considering that it only costs about $50 to hire a professional to write a press release for you, it can be well worth the money!

And finally, it will be important that you release the press release in the right place; if your press release only applies to those in your area, there is no need to release it nationwide, but if people everywhere will be interested in the content of the press release, you will be perfectly fine releasing it nationwide, and can gain some extra exposure in the process!