The Best Investment Books, For Every Investor

Your 2016 years earning plan: STEP -BY-STEP

Each year, there are hundreds of new investment books published. Some of these books tell you that you can use them to get rich quick by investing a certain way. Other books claim to be full of "tried and true" principles. Some books try to help you make money in the long run, and others know exactly how to play the market right now. Some of these books are written by those who have had great success in the stock market, and other books have been written by those whose portfolio you would not like to have yourself. With so many options out there each year, it begs the question: Which books are the right books? The answer to this question is actually quite simple: forget about all these books published in the last couple years, and go back to the ones that have stood the test of time. While there are certainly books published recently that could help you a great deal, it is important to first lay a foundation with books that have been proven to be invaluable. Whether you are a new investor or have been building your portfolio for ages, these three books are full of wisdom and advice that can help you moving forward.

1) The Intelligent Investor: This book is considered a must-read, even though Ben Graham originally published it way back in 1934. In fact, Warren Buffett has called this book "the best investing book ever written."

2) The Essays Of Warren Buffett: Speaking of Warren Buffett, this is a collection of his essays, arranged by topic and relevance. While you certainly cannot go wrong reading Buffett's thoughts on investing, this book is a great starting point, as it will help you in every area of investing.

3) Common Stocks And Uncommon Profits & Other Writings: In this book, Philip Fisher examines the fifteen qualities of an excellent business. These thoughts from one of the greatest financial minds in history will certainly aid you in expanding your own portfolio.

Many people consider to the stock market to be something a lot like gambling, and they think anyone who makes money at it is just plain lucky, but by following the tips of these men who knew how to make the market work for them, you can start to do the same yourself.

Copywriting: The Face Of Your Business

Your 2016 years earning plan: STEP -BY-STEP

Within a large business, there is usually one or more persons who are in charge of all of the copywriting needs of the business. But many who run a small business - or who have considered running a small business - tend to believe that they can take care of all of their own copywriting work. While this might actually be the case for you, of course, there are many people who would be better off hiring someone else to write their copy.

Copywriting covers all writing that is intended to promote a business or product, and would include everything from print ads to billboards to websites. And even though many people think the only thing they really need in order to write successful copy is an understanding of the message they wish to convey, this is often incorrect. In fact, this can be absolutely wrong, as those who copywrite for a living also understand the exact words to use in order to grab the attention of readers!

If you decide to hire a copywriter full time, you should make sure that they have experience, and that they can prove their abilities. In order for them to prove their abilities, you should have them write a couple sample bits of copy, and you should give these sample bits to test readers so you can gauge their reaction.

You may want to hire a freelance copywriter instead of a full-time writer if your needs are less extensive, as this is less of a commitment. If you hire a freelance copywriter, you can gauge their success as they work - continuing to work with them it their work is successful, and finding someone new if it is not.

If you decide that it will be okay for you to continue writing your own copy, make sure you study and understand the principles of successful copywriting. After all, it might seem like writing something that is both competent and error-free puts you in fine shape. But if you can write something that will grab the attention of anyone who reads it, you will be in much better shape.

Remember that the face of your business most people will see before they see any other is your copywriting; because of this, you need to make sure you are giving copywriting for your company the attention it deserves.

Improving Your Business Through Social Marketing

Your 2016 years earning plan: STEP -BY-STEP

Retaining a competitive edge is the main objective of almost every business. Direct competition usually has the resources to duplicate anything you do. Competitors can open more locations, duplicate the products that you offer, and use the same marketing techniques as you. If you want to stay ahead of them in your line of business the only true way to do so is by social marketing.

In order to develop a consistent marketing method, social marketing involves the combination of a few aspects. Most people hear social marketing and think that it directly correlates with marketing done through social media. This is a common mistake. That would be referred to as social media marketing and social marketing is different. Social marketing is done both on and off of computers.

The main concept of social marketing revolves around the relationship you and your business has with customers. This relationship needs to be nurtured in every way possible. It could be done through face to face visits and meetings. It can also be done online through e-mails and social media sites. Determine which of these methods is best to use after getting to know each customer.

Nurture this relationship with customers at every opportunity and you will see that the rest will work itself out. It will lead into the latter half of this marketing method; the customers telling others about you and your company. Happiness with your business and the service you provide will lead to them talking with others. A direct result of this dialogue will be sales through referrals. Your job will then be to make sure each referral becomes a sale.

The greatest benefit of social marketing is that it doesn't involve using capital. This type of marketing was done in ancient greece and other ancient cultures throughout history. Up until recently it never had a name for everyone to refer to. Social marketing should be at the center of your business marketing plan since the only cost involved is some extra effort on your part.